The brokers in the Cambridge office of Dewolfe Realty were having a difficult time listing new homes in the high end market. Their competition had very well designed mailings and they did not. Carol Uhl Nordlinger and I designed a series of brochures keeping to a 5.5x10 horizontal panel format. Some brochures were only 1 panel, others were 2 or 3. In the first year the agency increased its listings in the Boston area by 25%.
Client: Dewolfe Realty
Art Direction: Carol Uhl Nordlinger
Graphic Design: Babs Wolinsky