Canon had a deadline problem.
Their design group had failed to produce a dazzling booklet that would show off all the amazing qualities of their new ImagePress digital printer.
With two weeks remaining before the printer arrived in the US for its debut at a Chicago trade show, they called Trillium Studios. “Could we photograph and design a booklet, posters, and postcards to be printed on the new printer?” Of course!
We sat down with Tom Robotham, Creative Director, and Scott Thorburn, the Canon representative, to brainstorm a photographic theme that could show the daunting list of color printing and binding qualities of this revolutionary printer.
Here is a sample of what they wanted our images to show: High and low key imagery, memory colors, skin tones, food, fashion, shadows, rich blacks, solid color blocks, faces, front to back registration, trapping, Pantone colors, gradient fills, and much more.
We chose to use the cycle of the day—DAWN, DAY, TWILIGHT and NIGHT, to get the range of tonality that was needed for The Time is Always Now.
Concept & Creative Director: Tom Robotham, D.P.
Models: Charlie Anstett, Kara Delahunt, William Budris, Babs Wolinsky
Photography: Cary Wolinsky
Art Director: Babs Wolinsky
Photo Illustration: Jen Christiansen
Costume Design: Marie Brown
Costumes: Amber Czapranski
Game Board Design: Kelly Casilio